Mobile website design
1. Current situation analysis: Analyze the current situation of enterprise network promotion, including search engine performance, network word-of-mouth survey, news media index, etc.;
2. Make plans: according to the actual needs of the enterprise, make promotion targets, and carry out various network promotion activities around the targets;
3. Project execution: integrated the resources of various channels on the Internet, implemented according to the established promotion plan, and did a good job in project management;
4. Optimize feedback: investigate and analyze the phased results of promotion in each channel, and adjust promotion strategies in time to achieve the best results;
5. Final report: According to the implementation of the whole project, write the final report, including the achievement rate of promotion goals, follow-up activities, and effectiveness maintenance suggestions。
wap website construction
As with the traditional Internet, enterprises to carry out wap network marketing, also need to build their own wap website。Although in the form of expression, wap website is weaker than the general website, for pictures, animation and other performance is not enough, but the sparrow is small, complete。To make an enterprise wap website, you can start from the following aspects:
First, enterprise publicity
Wap corporate propaganda can reflect the writing skills: it should be simple and clear, but also highlight the core competitiveness of the enterprise。Generally speaking, the establishment time, scale, contact information, main business, etc., is the primary content of visitors to understand an enterprise, especially the contact information of the enterprise, can be focused on a single list to facilitate access and contact。
Second, product display
On the WAP website, the focus of performance is still product display。Mobile customers often visit an enterprise's wap website prepared to understand the detailed parameters or price of a product。Therefore, the product display of enterprises on wap can choose the main products of enterprises and explain their various parameters or prices in detail。At the same time, the new product information of the enterprise can also be properly introduced。
Third, customer service
For enterprise customer service, wap websites may be more effective than traditional websites。Customer service includes two aspects: customer consultation and complaint. Through the wap customer service platform of the enterprise, customers can consult or complain to the enterprise by mobile phone no matter when and where, and the enterprise can respond quickly to the consultation or complaint of the customer and establish a one-to-one contact with the customer。 The migration of applications and services provided by businesses and enterprises to the 3G platform has been the general trend, and the mobile Internet will certainly have higher business value than the traditional Internet。The mobile website has the advantages of allowing consumers to visit anytime, anywhere and everywhere, and the irreplaceable characteristics of convenience and speed。Mobile phones are rapidly becoming the most commonly used way for people to access the Internet, and as of June 2014, the number of Internet users in China reached 5.2.7 billion, the proportion of Internet users using mobile phones to access the Internet has reached 83.4%, the number of mobile Internet users surpassed the number of traditional PC Internet users for the first time (80.9%)。
