Customers often ask, the website keyword ranking is very good, why fewer consulting calls, orders are not much？One of the most common misunderstandings of SEO website optimization is to equate SEO with website keyword ranking。In fact, keyword ranking is only a part of SEO, and it is a relatively primary part。True, comprehensive SEO encompasses much more than keyword rankings。Do website keyword ranking first, bring clicks and traffic, part of which is converted into marketing benefits。

        People who have done large and medium-sized websites must have such a feeling that what really brings a lot of traffic is the long tail keywords, rather than the several main target keywords they envision。The SEO projects I have been in contact with almost all go through such a process, after a period of time after the overall optimization of the website, the website traffic has a qualitative leap, but the ranking of the most important keywords has not been significantly improved。What brings traffic is the long-tail keywords that can't be expected by manual, including the new pages included due to the optimization of the website structure, and also the more long tail keywords that are ranked due to page optimization。

        Of course, advocating the optimization of the whole station does not mean that we cannot do keyword ranking。If the keyword with a large search volume is ranked well, it can also bring a lot of traffic and brand effect。However, clinging to specific keyword rankings is a highly uncertain and difficult to scale method。The usually recommended method is to do the whole station optimization first, drive the long tail traffic, and do the main keywords slowly。Over time, the strength of the whole station will improve, and it will naturally drive the main keywords。

        Another reason that SEO is not just about ranking is that, thanks to geolocation and personalized search, different people searching for the same keywords will see different results, especially since the geolocation factor is now obvious。Personalised search has a relatively small impact so far, but it is likely to become more visible in the next few years。This fundamentally dissolves the meaning of keyword rankings, because there is no longer an identical ranking that everyone can see。 In addition, with the ranking, it does not necessarily mean that there are clicks and traffic, and it does not mean that it can bring orders。The front page should be clicked by users, but also affected by factors such as brand effect and page title appeal。

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