What is news marketing？
     Press release refers to a way to spread news in the form of publicity and promotion for corporate brands。Multi-angle and multi-level interpretation of corporate culture, brand connotation, product mechanism, interest commitment, dissemination of industry information, leading consumer fashion, guide purchasing decisions。This model is very conducive to guiding market consumption, rapidly improving product visibility in a short period of time, and shaping brand reputation and credibility。
Second, the importance of news marketing
     Brand determines the market, if the company name or brand information is very little, even Baidu and other search engines can not find, so you think customers will rest assured？No recognition, no credibility, no visibility, for the customer's choice of our products plays a crucial role。Therefore, enterprises to promote the network, must first promote the brand on the network。The most effective and inexpensive way is to use the news media to cover your business and give your brand full exposure。Especially for example, Sina, Sohu, NetEase, Tencent, Phoenix and other familiar authoritative portal media can help you quickly build brand awareness and trust, occupy the commanding heights of network public opinion, and deeply affect the transaction decisions of intended customers。It can be seen that news marketing is the first step to build a channel, but also the most critical step。

Third, news marketing, soft article promotion benefits
     1. Let your corporate brand information and product information appear in the news search results of Google, Baidu, Yahoo, Soso, Sogou, Youdao and other search engines in the first time and make the ranking top to achieve keyword optimization。
     2, authoritative display, enhance the brand。All the major websites have published reports about the company in accordance with the form of the original website page collected, linked on the company's website for customers to read, so that it quickly generate trust。
     3, search results, authoritative display, promote transactions。When potential customers use search engines such as Baidu to search for the company name or product keywords, they will continuously see related news reports published on major websites on one or several pages to promote transactions。
     4, through the form of news reports and promotion, at a low cost to achieve corporate brand information, product information fast, accurate, very efficient dissemination, authoritative display。
     5, long existence, never delete。Once the article is published to the network, with the search, does not disappear with time, never delete!