The website we design must be based on the function, only under the premise of the prominent function, and then through the appropriate webpage aesthetic design, can be more attractive to users。If only blindly for the sake of beauty and beauty, and ignore the practicality of the website function, it will inevitably make the website construction enter a dead end, and it is difficult to play the value of the website。 　　

        So how can we make the construction of the website highlight its functionality and have a strong appeal to users?The following is a specific analysis from several aspects。 　　

        Website construction cannot be creative for the sake of creativity。We know that now in the website design industry is very focused on the introduction of American style, and even the American style design is regarded as the standard。And the website to create a European and American style, has also become a creative。But for a website，If you are based on a foreign trade website，Gain competitive advantage in the European and American markets，So there is nothing wrong with this kind of building，But if you have a localized website，But he's got a European-style website，It is often difficult to get the favor of users，Because of the minimalism of Europe and America，For Chinese people，Not a fan。 　　

       If it is a local website, then the design should be combined with the local culture, of course, but also appropriate to keep the color of the scientific match, so that the visual experience becomes less uncomfortable。At the same time, it also needs to combine the aesthetic style and use habits of the Chinese people to design, so as to make the website function become prominent, practical, and then attractive to users。 　　

        The fastest way for users to find what they need。Because for a website, it is impossible for all the content to be included by Baidu, and let users search the content of your website through Baidu, which itself will produce a huge waste of work for users, which seriously affects the user experience。When users are not easy to enter your website through Baidu or other channels，Your website can immediately let users find their own areas of interest，This requires the design of the website to follow the flatness，You also need to set up rich navigation features，Allow users to quickly locate the favored columns and related content，Thus improve the efficiency of users browsing the website。 　　

        If the content of the website is rich enough, it is very important to set up a search function on the website, don't look at the search function, it looks like a small search box is not conspicuous enough, but often let users feel that your website is more powerful。Because many users tend to think that the search function is a symbol of high-tech。Then in the process of website construction, the search function should be placed in a relatively bright position, so as to provide users with fast services。 　　

        Responsive design。With the development of mobile Internet, the future trend of network development is bound to move towards the mobile era, and in the mobile era, display terminals are bound to show a diversified trend, so for website construction, we should pay attention to responsive design, so that the website can have a good visual experience on different terminals。Instead of having to install various apps from one platform to another, it can be displayed correctly。But to achieve a direct response display, can effectively enhance the practicality of the website, and this can also let users think that your website has powerful functions。 　　All in all, for the website, in the current Internet environment, is no longer a simple display, but to put the service in the first place, so that users can experience a comfortable feeling on the website, and can gain a lot through your website。Therefore, the simple focus on beautiful design is obviously no longer the mainstream, only the functional design in the first place, can make the website glow lasting vitality。

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