People who have a little bit of body odor about collection optimization know that there is such a word in the optimization community: content is king, and the external chain is king。Simply put, it is content and external chain。The content refers to the information we update every day on the website, collecting pictures, text, etc。Relatively speaking, it is still dominated by words。But overall, the text is still updated。And the most popular text update is original。Write their own new ideas, from the subject matter, from the writing techniques, and so on。But I browse a lot of websites，There are not many good originals，The general limitation is limited to the writing level of the master and the limitation of the moment，More because of SEO search engine information sharing，Because the Internet copyright protection is not harsh，Good article copy paste sign a big name can become your own article，So when we watch the news，You may notice that many news sites have the same story，And we as a webmaster or SEOer must go to webmaster web browsing every day，You'll also find slightly better articles everywhere。Copy and paste is easy, being original is hard, but why should I insist on being original?
    This is a lot of webmaster and SEOer feel very silly 13 work, because an original article often takes me two hours to find the subject matter, writing, cutting, to the back of the upload revealed, if you want to do a little better, I also want to find relevant pictures to achieve better understanding。That alone, having a few websites on hand keeps me busy。But look at the webmaster in addition, just a small blog to raise dozens to hundreds, and there is room to chat with everyone, it really makes people feel ashamed。But through last year to this year, Baidu engine countless large and small adjustments, after the green Luo algorithm and Qingming big change, many of us were very familiar with the ranking of very good websites are missing, why my website ranking is still stable and more and more forward?This secret, in fact, is original。
    The author is stupid, there is no way to use some simple techniques to play with the work of SEO like another webmaster。But from the original looking for a friend chain no one paid attention to me to the moment many people have come to the door to change the friend chain, a small success of joy in the heart。Here I also share my optimization action with the master, perhaps the most basic, perhaps it seems very stupid, but if you believe it will bring benefits to your website, you may wish to give it a try。The style is:
    Be original every day。Not much. One article is enough。
    原因：
    1, the content of the website is much more important than the external chain。Many webmasters have heard of the sentence "content is king, external chain is king" when they first came into contact with SEO, but in the back of the optimization work, the weight has been inverted。The content is the website, the updated content also belongs to the website, good content will attract more visitors to read, and updating the original content of the website every day is not only conducive to improving the weight of the website, but also conducive to assisting the update of the website snapshot time。In contrast, the noninvariance of the outer chain is higher。The blog you keep，论坛，The post you publish is the property of a blog or forum，Although increased the number of outer chains，But the weight does not pass a number of many to your site，Just think of the many articles on the forum，If the weight of the forum is evenly distributed，A forum with a weight of 8，The rate of new articles per day is about 30,000，Including the previous pile of articles，The weight that can be passed to your site has geometry?Of course, this is just an example。The other one is，The outer chain is very messy，Out of line is the forum，Posts refresh as quickly as they sink，SEO Internet algorithm update，Many of the external chains that used to be useful are no longer suitable，That is to say，Every time the search engine algorithm is updated，A section of your external chain will be removed，The impact of such changes on the website is often long and short。But if it is an original article, there will be no such problem, and the impact on the website will be much more stable than the external chain。
    2. Original content improves user experience。Since the green tree algorithm came online, the user experience has been faced by many webmasters and hung on the mouth。But in reality, think about the content of the website is collected, or rarely updated, even if you do a good job outside the chain, and the ranking has also done up, traffic has also been, but the user bounce rate is still high and the conversion rate is very low。why?The problem lies in the content of today's website。The content of the site is too simple, or the content is too public, or it is some copy of the content visible everywhere, no wonder users don't like it。Website content to do new things, users will like, the so-called improve the user experience, but also can really be improved。 News marketing promotion Technical support:Website optimization sgootq.sysjiaoyou.com   18866638365)