The idea that website optimization is also called SEO has always been very misleading，Today millions of people on the Internet are concerned about website optimization and SEO，The two concepts are vague，Mix together，SEO is just a form or method of website optimization，The statement that "SEO is a narrow sense of website optimization" is the more correct method。Zibo website SEO optimization with you to discuss the real connotation and difference of this issue: 　　

         What is SEO？ 　　

        SEO Chinese name is "search engine optimization", it is the use of search engine search ranking rules, the use of a series of optimization techniques to improve the target site in the relevant search engine ranking way。A deeper understanding is: SEO is through the analysis, research and summary of search engine ranking rules，Through a set of marketing ideas based on search engines and SEO technology to carry out reasonable optimization of the website，Make the website have a better user experience，Thus improving the ranking of the target website in relative search engines，Increase site exposure，Increase the conversion rate of keywords，So that the website through the search engine to get more revenue。 　　

      SEO exists in the emergence of search engines, is the product of the development of the Internet era;Website optimization focuses on the concept of "website", the essence is to improve and improve the website, so that visitors can get a good experience。Website optimization can survive independently of search engines, it is not directly responsible for the network initially, not to pursue search engine ranking as the ultimate goal, but customer satisfaction, that is, customer experience (UE) now.。 　　

        What is Website Optimization？ 　　

         Website optimization is for the convenience and beauty of the entire website and page loading speed to optimize, I said here website optimization includes three parts: speed, art, use。To improve the speed of the website, we must find some factors that affect the speed of the website，Examples include code bloat, space performance, image size and quality, and so on，For code bloat, we use DIV+CSS code to replace the previously widely used TABLE，If the picture is too large, it is reasonable to reduce the picture，Compression of images and other technologies，These can be said to be website optimization。 　　

        The main content of site SEO optimization includes: website structure design, website code optimization and internal link optimization, website content optimization, website user experience optimization and so on。The main content of off-site SEO optimization includes: website external link optimization, website link construction, website external data analysis, etc。 　　

       Art is reflected in the website interface, a quality website, in the art must not be too bad。Then there is the use of the problem, at that time, there was a word in my heart is more yearning, that is "barrier-free web design"。The purpose of accessibility web design is to adjust the content of the web page to be suitable for the visually impaired people to read the web page，In addition to meeting the special vulnerable groups in the visual and hearing impaired people, it also improves the display correctness of major browsers，And significantly improve the ability to read web pages using keyboard operations，Makes web pages more user-friendly (especially for the visually impaired)，I think this also falls under the category of website optimization。 　　

        In fact, without search engines, there would be no SEO;But without search engines, and even without the Internet, website optimization still exists。Before the emergence of search engines, website optimization is completely independent, its core is to build high-quality sites, and with the development of the Internet and the expansion of the website itself and continue to deepen the optimization。Until the emergence of search engines, website optimization has gradually developed in the direction of search engines, and with search engines increasingly becoming an important tool for people to browse Internet information, website optimization has gradually become the basis for website promotion and even network marketing, and is directly responsible for SEO。 　　

        Therefore, rather than SEO is a technology that accompanies search engines, SEO is a new technology derived from website optimization。The true face of a thing is misunderstood by more and more people, leading to a vague understanding, then people can still see its true face?不能!Therefore, SEO needs to innovate, we must first overturn the previous "old habits", attach the unique characteristics of SEO given by The Times, and continue to improve in theory。

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