Zibo website optimization company tells you what details website optimization needs to pay attention to?

　　When we are optimizing new marketing websites, we will learn from the optimization methods of our peers，See how their website is optimized，Because a successful and marketable website，It's all maturing from the new station slowly step by step，That for the new station a little attention will be noticed by Baidu，If there is cheating operation will result in the site being locked in the "sandbox"，Therefore, when optimizing now, we should pay more attention to the details of the website optimization，What details do you need to pay attention to when optimizing the new station?
    First, give the site a SEO compliant title tag
　　For search engines, the importance of the title tag in analyzing the structure of the web page cannot be ignored. Search engines extract and analyze the topic of the page through the title tag, that is, keyword positioning。When we set the title tag, we must combine keywords, and we must be smooth, relevant, and attractive。Many details need to be paid attention to when formulating the title tag. Too long the title tag not only cannot be fully displayed on the search results page, but also the user experience is not good。At the same time, it is easy to disperse the weight, and the optimization difficulty is increased, especially the home page needs to be short and concise。The keywords in the title tag must be reasonable, and there can be no stacking and page irrelevance。In our optimization process, in fact, the most common occurrence is the unintentional repetition of the page title tag。Why do you say that?Many webmaster friends ignore the title tag of the list page, dozens of pages, or even hundreds of pages of repeated title tags, the title tag of the list page should be set reasonably。　　Second, buy a stable server
　　The server is very important for the website, the purchase of the server needs to be determined according to the CMS and scale of the website, a good server is one of the prerequisites for the marketing power of the website。Of course, we cannot guarantee that the server will not have any problems, but we must carry out reasonable monitoring of the server, that is, when the server fails, we can properly deal with it at the first time to minimize the loss。When the server fails, it will directly affect the crawling efficiency of the spider, and if the http status code 404 is returned too much, it will directly affect the search engine ranking effect。 Zibo website optimization  sgootq.sysjiaoyou.com  Therefore, we must use Internet monitoring tools to master the server performance at any time。Of course, if the server performance is limited, affecting the loading speed of the web page, you can use compression technology or CDN acceleration to improve。
　　Third, the improvement of the basic functions of the website
　　For the new station to better obtain the trust of search engines, we must do a good job of the basic functions of website optimization in the early stage。The improvement of the basic functions of the website mainly includes 301 Settings, 404 page production, robots.txt file, xml map, nofollow, canonical and other labels reasonable formulation。Website in the 301 setting process must pay attention to is IIS server or Apache, different server types of setting methods are different, at the same time should be sampling test after setting, check whether 301 Settings are correct。And robots.txt file setting is very important, we must fully understand the structure of the website, to prevent the main structure and links of the website from being blocked, need to be observed through the website log stage。As for the website xml map, it is an important method for search engines to quickly understand the update of the website, and the new station should be submitted to the search engine as early as possible。
　　Fourth, website content update original creation, do not use content collection mode
　　For the new website, the current most lacking is rich and colorful content, however, many webmaster friends ignore the content is not only more, more need to reflect the quality。Focus on webmaster friends with "no time", "need to be fast" and other reasons for content collection, in the current search engine to strengthen the content audit situation, it can be imagined that the late performance of the site is poor, and even may have negative effects, resulting in the site to be shut into the "sandbox"。Therefore, for the new website, it should be open when it has enough high-quality content, that is, so that search engine spiders can crawl and grab。When a new website is launched, it has rich and high-quality content, so it can gain more trust from search engines。