Shop decoration for Taobao business has always been a hot topic，There have been many views on the meaning and goal of decoration，However, whether it is a physical store or an online store，It acts as a place where transactions take place，Then the core of its decoration is to promote the conduct of transactions，We may wish to look at the decoration of the shop from the image design, space utilization rate and shopping experience。

　　Zhangdian Taobao decoration according to years of experience summed up: first of all, shop design can play a role in brand identity。For physical stores, on the one hand, image design can make the external image can maintain long-term development, create a more perfect image for the store, and deepen the impression of consumers on the enterprise。The image design similar to Walmart also includes the spiritual power of an enterprise。　　

　　Similarly, to build an online store, we also need our own online store name, a unique logo and a color style that distinguishes us from other stores。Taobao first online business lemon green tea shop，Net goods brand Piaopiao dragon LOGO and their overall shop style，On the one hand, as an online brand, it is easy for consumers to perceive it，Thus produce psychological identity;On the other hand，It also serves as an enterprise CI identification system，Differentiate your store from your competitors。For the virtual environment of the network, it highlights the importance of store design。

　　　In addition, for space utilization considerations。For a physical store, the space output rate is an important standard to measure the efficiency of a store, so every business is trying to increase the number of limited space products, and try to make each product can be in contact with consumers。One of the advantages of online retail is that the Internet breaks through the limitations of time and space, but the unlimited scope of virtual space and the effectiveness of space utilization are relative, especially for online retailers, only the location that users can access is valuable。In addition, for online shopping consumers, the time spent on shopping is included in the cost of shopping。Therefore, we need to increase the utilization rate of a virtual online store space and the effective contact of users like a physical store store，To accomplish both purposes，We need to increase the utilization rate of online store space on the one hand，Allowing a single online store to accommodate more products;On the other hand, it is necessary to work hard on the correlation between products and the optimization of product classification，To give consumers the largest purchase space and the most simple shopping process。　　

　　In the design of online shop environment, the design of man-machine interface is the most important。In fact, the friendliness of the user interface has long been attached importance by many Internet designers, and the design of the human-machine interface "UI" has been applied to the design of many websites。When consumers enter your store for the first time, it is difficult to immediately let them evaluate the merits of the product, but it is enough to leave a first impression on consumers。If he has a good impression of the interface at the beginning and resonates with the layout of the interface, then in the subsequent purchase behavior, his heart will tend to agree。

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